Danii is an Australian F1 content creator based in Melbourne.
With over 7,000+ followers on TikTok, 9,900+ on Instagram, and more than 1.2 million likes on TikTok, Danii is quickly establishing herself as a leading voice in Australia’s motorsport community. Blending engaging race coverage with lifestyle and fashion insights, and her annual Aus GP series, she brings an authentic and fresh female perspective to the world of Formula 1. Known for her high engagement and passionate storytelling, Danii connects fans to the sport both on and off the track.
hello@danii.com.au
MORE ABOUT DANII
Motorsport can sometimes feel exclusive, and Danii’s mission is to create an inclusive and welcoming space where all Formula 1 fans, regardless of their background or experience, feel connected and valued.
Over the last 4 years, Danii has become a trusted and growing voice in Australia’s Formula 1 community, building an engaged audience that shares her passion for the sport. Combining her deep knowledge of F1 with over 10 years of social media expertise, she produces content that is both entertaining, informative, and highly shareable, making the sport accessible and enjoyable for newcomers and longtime fans.
Her genuine enthusiasm and approachable style invite fans to dive deeper into the excitement of the sport and cultivate community. Her content includes F1 fashion, race weekend analysis, news and everything Australian Grand Prix.
Her annual series, “All About the Aus GP,” has been running for nearly four years and is what she’s best known for. Each year, this series guides fans through everything they need to know about the Australian Grand Prix, from buying tickets and Grandstand breakdowns to what to wear and how to make the most of race weekend.
With almost four years in the Motorsport influencer space, Danii brings passion, authenticity, and a unique perspective to the Motorsport and Formula 1 community.
TikTok
7,000 followers | 62% female audience
10k followers | 1,000,000 monthly views
TikTok Engagement Rate: 30.44%
Brand Parnerships & Collaborations
DANII’S CONTENT
Audi Australia reached out to Danii, after seeing one of her organic Aus GP videos, talking about a new Grandstand. The partnership was to help promote their new Audi Trackside Suite and generate awareness and ticket sales.
AUS GP 2025 PARTNERSHIPS
The team at DR3 wines and St Hugo reached out to Danii, after seeing her videos covering the launch of Daniel Ricciardo’s new Enchantè Rosè, and invited her to attend their Dan Murphès store takeover, happening on Aus GP weekend.
bp Adelaide Grand Final Partnership
The South Australia Motorsport Board reached out to Danii after seeing one of her organic All About the Aus GP videos, talking about tips on the event and buying tickets. The partnership was originally 4 videos of Danii going through all ticketing options for the bp Adelaide Grand Final. After the video’s success, an additional video was added to promote an exciting announcement in the event lead-up.